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Hmm...here are some numbers I pulled off google news:
"There were 27.5 million U.S. visitors to adult-oriented pornographic Web sites in January 2002, says Christine Chan of Nielsen//NetRatings, the Internet audience measurement service. About 72% of visitors were men, 28% women, Chan says."
"American consumers spent an estimated $220 million at such fee-based adult sites in 2001, according to J-u-p-i-t-e-r Media Metrix, a New York Internet research firm. That was up from $148 million in 1999. J-u-p-i-t-e-r is projecting $320 million by 2005."
Keep in mind the top number is U.S. only. The population of the U.S. is about 290 million, so according to Nielsen ~10% of Americans surf for porn.
Edit: Lens have something against J-u-p-i-t-e-r?
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