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Most likely, the hire / buy route wins.
Do you want to make a career in programming? If not, don't bother with the heavy stuff, just learn basic html / css / javascript and if possible, a little bit of php so you can manage yourself the small things and only go the hire / buy route for the advanced stuff.
This depends on many factors as well, but if existing scripts meet your requirements, you'll be better with that over something custom, no need to reinvent the wheel, but again, it depends on many factors.
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<developer> MechBunny  / KVS / PHP / MySQL / HTML5 / CSS3 / jQuery 
Email: vlad [at] dangerouscoding.com
Telegram: @dangerouscoding
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