Originally Posted by Nautilus

I'm not sure were do you see the effect of piracy there, please clarify your point.

Those facts you cited sound to me like a normal evolution of a mature market. US population hasn't exploded in the recent couple of decades so where the new movie goers that they can sell more movie tickets to should be coming from? When about the same amount of tickets is sold, that sounds like a norm to me. As well as the rest of the facts, which could be explained by competition forcing them to spend more on production and advertising and also to produce more movies to reach more market segmets.

About the same happened in adult too when people started to produce more niche sites when mainstream content market hit saturation. And when niches reached saturation too, and no more reserves for explosive growth were available, market remained stable for a couple of years with about the same amount of subscriptions being sold, but companies had to keep spending more to produce more of that niche content to keep their market share. I'm talking of pre-piracy times now. Then the piracy hit and everything went to hell. But in pre-piracy era, from my observations, what was happening pretty much mimics what you just described happened in mainstream movie tickets sales market.