Quote:
Originally Posted by Mutt
i think you have stories/products mixed up - M&M's were created for the US soldiers in WWII, the hard candy shell protected them from melting so made them a good snack for soldiers to pack. the idea wasn't totally Mars Candy's invention, he got the idea from a similar product in the Spanish Civil War.
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That's interesting about M&Ms. WW II made Hershey too. They were a small company until they got a contract work the Army, who throughout the war bought a BILLION Hershey bars.
Hershey started making caramels for their town in 1894.
Getting a small contract to sell to the Army in WW I, they incorporated in the late 1920s and became a "real company", with a factory as opposed to a kitchen. But the great American chocolate bar, their real success, was the WW II contract that sold a billion bars and then their advertising based on that. Every American boy wanted to be like GI Joe and soldier CANDY combined the two things a WW II era kid loved the most.
Interestingly, one of the requirements for the field ration D, the contract that Hershey got, was that the food shouldn't taste very good, as it was supposed to be an emergency ration.
See
http://www.thehersheycompany.com/about-hershey/our-story/hersheys-history.aspx
With great marketing, Hershey has sold the country a product which was designed to taste bad and convinced many of us it's good chocolate. A blind taste test against even a mass produced candy from Nestle will convince you the Hershey success is marketing, not quality. It does have the "snap" chocolate should have, but so does plastic.
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