View Single Post
Old 10-28-2011, 01:24 AM  
Paul Markham
Too old to care
 
Paul Markham's Avatar
 
Industry Role:
Join Date: Jun 2001
Location: On the sofa, watching TV or doing my jigsaws.
Posts: 52,943
Obviously Holly had training at the best academy in the world fr the porn she shot, in the studio of a handful of other top shooters. Should of put the two Randall's together.

So clearly out of the league of Shap and maybe all others until the industry was brought down.

So let's look at a picture of what it took to run a solo girl site. I've had to pull the figures out of best guesses, still think it's interesting to see.

Members are sign ups and retention.
Members Rev is X $30
Traffic Cost 50% this includes all costs to generate traffic. 33% payout the rest support and marketing.
Billing 10% With top sites it's cheaper, but with lesser it's not. Yes Merchant account is cheaper.
Admin Fixed cost of $15k
Set up Fixed cost of $10k
Product Fixed cost of $40k
Cost Total of costs

Profit. Is what's left before taxes.



As you can see, not a lot of room for maneuver.

40,000 members = 3,333 sign ups or retains a month.
111 a day and was doable in the good times for a good solo girl site.
Still only an income of $235,000 a year.

This sounds entirely logical when you sit my side of the industry and hear people tell you they simply can't afford $500 a scene, 80 scenes. Which isn't going to make for a great retaining site. They were always saying the same thing. Can't afford to pay that.

Now before you flame me, do some thinking of what a site needs to do to kick off with 100 scenes, add 365 during the year and have a level of content that warrants those figures without spending a fortune on traffic.

Don't just say "we were doing this a day. Justify it.

Many did and many didn't and with solo girl sites getting 3,333 a month to sign up was hard going for most. For a one man band it's a nice living. For a proper business. The income sucked. The idea of us throwing away what we did, to open a paysite to make $235,000 a year.

Because it would mean splitting the $235,000 down the middle to get a good partnership. $117,500. Isn't going to impress me. Holly would laugh at it and do the figures for her level of content and my $500 a scene is very wrong.

And that in a subjective look at online is why paysites couldn't go to offline shooter and offer enough to make them come over 100% to online.

Hope I did my figures right.

Some will look at them and laugh, some will look at them and weep. Most will look at them and come up with stupid replies.
Paul Markham is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote