Quote:
Originally Posted by Robbie
Damian's site and knowledge are pretty pathetic when it comes to marketing.
One of my brothers is in the car business. And THOSE guys can sell shit. And sitting with my brother looking over the details of marketing with a car dealership is pretty educating.
This is the movie that all car dealers and salesmen love to watch. And if you ever watch it you begin to really understand the psychology of how to sell to people:
http://www.imdb.com/title/tt0199054/
To me it was like watching what I already knew because I've been in entertainment/showbiz since I was a child. So everything has always been "carny" and "working" people and promoting and entertaining.
I get people everyday...program owners, solo girl sites, porn girls...wanting me to take over their stuff and make them money. They can't figure out how I do what I do with CM's site.
And the answer is really easy. It's my entire life of being in show biz. A front man, a song and dance man, etc. You either have "it" and get the experience needed in life to supplement that ability...or you don't.
It's how I do what I do. While some guys are poring over stats and making painfully long decisions on what color to use for the background...I'm up and running circles around them off of what I instinctively know my audiences want.
Reading that stuff on Damian's site...it's pretty generic. And I'm sure he is helpful to some folks and gets them to a level that they think is really good.
I look at it and know that a guy like Damian would walk into a bar full of car dealers and try to tell them about marketing and be laughed out of the building.
Replace "car dealers" with any of my managers/agents of my bands over the years and the same thing would happen.
It's why most things in this world fail. If everyone was good...there would be no "winners". So thanks to the Damians and Gideons of the world, I get to look really good while I'm making all this money. lol |
His "Marketing" advice is probably just copied and pasted from searches in Google. For instance.
http://www.google.com/webhp?hl=en#hl...0&bih=811&bs=1
It's one thing to to read the words or sit down in a classroom and study a subject. As a front line salesman in many fields. Some of that advice is absolute bottom level basic and some wrong. The first thing to do it identify
If the prospective client has a problem you can solve. No point in trying to sell someone who needs a car a bus ticket. Unless you're a conman.
A good opening question is vital in selling and should get a client talking about his business. After you researched his business. In selling media space it's easy. Look at his advertising. Spot something they also do and don't feature as a headline in their present advertising and get them to talk about that part of their business.
The most important part of selling is to identify, understand and know your client, his needs and your product. If they don't match, then fix your product or find new clients.
He's a failure and now telling me he can shoot, market and sell porn better than me. That's why he lives in a hovel. Ho chose to do a job he's bad at to earn less money.
