Quote:
Originally Posted by GatorB
Lots of guys use lube to jerk off with their hands and I certainly hope that you wash your hands after jerking off, lube or no lube.
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I was simply pointing out that the upfront costs are understood. The benefits are not. Each additional step. Each additional action required. Each additional bit of planning needed. The thought of putting your dick into an electrical/mechanical device and so on and so on... all cause anxiety in the buyers mind. To overcome that, you must effectively make the case that all benefits outweigh all the costs. Anyone that looks at this is basically thinking "what the fuck"... not "this sounds like the most intense sexual experience I could ever have". The whole experience of using it needs to be summed up in a simple headline (and subheading/supporting text if needed) that instantly appeals to the user and answers "why should i buy this", "why is this right for me", "why are these claims credible" etc etc. The entire site should be built around that headline.
All realtouch.com does is basically say "check out the specs on this thing you've never seen before". No one cares. That's not what people are buying. That will not convince anyone to make a $250.00 purchase for a sex toy. Further, the site assumes people are motivated to keep trying to understand what it is and what the benefits are, without having made that case in a few seconds (at a glance) to the visitor.
If you can't make it clear in a glance...
If you can't make it the user WANT to know more because he instantly understands its the perfect thing for him
If you can't make the user instantly understand that the benefits/value outweigh the costs (price and time/anxiety etc)
... then all the videos, supporting pages etc are just a waste of pixels because he'll never get that far, unless its out of morbid curiosity.
This site is an epic failure built to sell a product that was always destined to be an epic failure.
A company who has been coasting on early success -> PPC / bought traffic and users that rebill forever finally realized they needed to do something new or they were dead in the water. One massive ego walked into a room and said "I have the best idea ever!" - and no one had the balls to tell him that it was retarded. The idea to take a dying business model and try to make it more expensive with an absurd product.
What Real Touch and its epic failure of a launch show is that they were never good business people to begin with.