Lets take a quick look at the site... which, after the flawed concept itself, is the next step in the process of fail.
www.realtouch.com
Absence of a headline and supporting text answering the questions
"Where am i"
"why is this unique"
"why is this better than other options"
"why should i buy this"
You have about 10-15 words to drive this home in a simple, concise, clear sentence
You should open the home page and it should be instantly clear where the user is, what the product is, what the benefits of the product are, what makes it unique, what the user needs to do (what action to take) and so on and so on. You should have their undivided attention instantly.
Their site is just a mess. You have to really start looking around to make sense of whats going on, what it is, how it works, what its benefits are (though they don't really highlight any)
A first big clue to a poor understanding of website design and marketing is the use of the Jquery slideshow... not only does the site NOT start instantly answering users questions (in those first few seconds), it makes the user wait, try to quickly read/comprehend and think think think and the pointless info that is presented is scrolling and changing from one random message to another... never make the user think. You guide the users thoughts from the moment they open the page, to a conclusion (call to action).
first message: (in jquery slideshow) -
"innovative engineering"
Huh? I thought this was a great sexual experience... what does an intense orgasm have to do with engineering? Engineering is not a selling point for a sexual device.
second message:
"incredible sensations"
Ok... this seems like an important point and what makes the product unique. Really, this is what the product is about... Why is it's sole important attribute and unique benefit an afterthought?
third message:
"amazing encounters"
Hmm... pretty vague, ambiguous and meaningless. plus the image makes that more confusing by showing 2 people together. that doesn't help to clarify what this means, but rather adds to the confusion in the users mind and with that, anxiety
fourth message:
"satisfying workout"
Huh? exercise? what the hell does those 2 words have to do with anything i'm interested in? An idea that is nothing more than an afterthought and weak attempt to appeal to an entirely different market - which conflicts with and dilutes the appeal of the initial purpose causing further user anxiety
fifth message:
"get real"
a common expression commanding people to serious. really? Did you just insult the visitor? At a minimum does that cause a moment of confusion? I think at this point they were just desperate for ideas to fill in an extra slide. It does nothing to tie the previous 4 points together leading to an obvious conclusion and call to action (not that a call to action matters, when the slide is going to quickly change anyway).
BONUS - The jquery slideshow itself is nothing more than a tool to create confusion and anxiety - changing, ambiguous and confusing messages that are changing quickly and then cycle again and again. Horrible for sales.
You have 7 seconds or so to start making sense before people hit the back button. That can be done with a simple sentence, supporting image and supporting text. Slideshows do the exact opposite.
User testimonials?
Hm... lack of social proof. Further adding to the red flags and user anxiety.
The product itself is tied directly to a dying business model. PPV.