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The best answer to your question is not fun or sexy. It's actually very boring and realistic: it really depends on what your traffic source is. "Mobile traffic" is really just people on their phones visiting sites. It's not a niche or a specific demographic, it's as if you were saying "Mac traffic" or "Windows Vista traffic." So it needs to be broken down further because every source is going to have different results.
Clicked review mobile traffic does very well with sponsors. TGP/MGP/tube mobile redirect traffic can be hit or miss with sponsors, some sites do very very well while others do very poorly. Paysite mobile redirect typically does well with sponsors. Clicked gallery/site mobile traffic will do well with sponsors because it's pre-filtered. The list goes on and on.
My advice is this:
If you don't have time to do testing, sell your traffic to a sponsor or someone like JuicyAds and let them figure out. If you do have time, test out multiple sponsors and their various white label setups. Or better yet, go with a "portal style" mobile landing page and give your mobile surfers options instead of throwing them at a site that they may not want.
Feel free to ICQ me at 147479144 with any questions.
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