Quote:
Originally posted by FTVGirls
Charly Bashing
Being a newb in this business, I dont know jstyle, but coming as a photographer and reading Charly's posts and seeing his content, I dont see why there is so much insult going around.
His work is great, though I dont buy his content (since we make our own) I respect the quality work he puts out.
Claims on his posts being immature and stuff, I dont see it that way at all. Seems to me that his posts are one of the only ones without ego and written with a level head.
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Thanks.
If someone wants to discount 80% and 95% they are free to do so. However contrary to what Jon says I'm no idiot in the porn production business and know more about marketing than he does.
For all people in businesses like ours (Content Production) our product has a finite life. There are two ways to market, like Sax or Wal-Mart.
Sax way
There is a level a set will reach when it is finished, it has been sold too many times and should really be retired. Your clients want to be showing a quality product that is not everywhere. That says style, class and
select.
This is hard to produce, needs more skills, better setting, better models. By this critria you have to get more for the product because of it's sales, cost and value.
Then there is the other way, throw as much mud at the wall and hope some will stick, discount it to the roof and sell to everyone with a few bucks.
The product is everywhere and individually has little or no value, no matter how good the quality. It's just over exposed.
We are in the business of selling fantasy. A guy looks at a video, picture, screen and fantasizes that he can, will get involved in what he's watching. Now if that product is just a plain crap or he's seen it before he wil move on to the next, scene, page or site.
He will not consider that the publisher bought it for relatively nothing from a "Marketing Guru" and generally cool guy. I may be an arrogant, bull headed, overpriced, bitter, leech in someones eyes. But in the eyes of the guy who put's money into all our pockets I'm a genius (and not just me there 100s of other people who do what I do). He does not care that I'm an idiot, that some discount merchant started an advertising campaign by using my name. He's just jerking off to my work.
What worries me about people like Jon, is the way they operate. He has low expenses, definitly not the expenses of producing the content. He even lives in someone elses house, probably the guys mate because he give him first bite at the 95% offers he does. He then moves into a content producer, takes a perfectly good product and just discounts the life out of it.
The content producers present clients who were one day buying at full price a product with limited distribution, now see that product for sale at 10% to 5% of the price they paid and now everywhere. He did have a "Sax" level site, he now has "Wal-Mart" produce in it. He will not come back. Once the product is sold 200 times it's finished or has to be discounted even more to sqeeze some life out of it. The content producer is in trouble.
Jon has taken his comission and made a nice little earner and will move onto the next one. For me professionally that is good, he will remove the competition, personally I look at other content producers as just people in the same business and have no beef with them about competition. Only the guys that produce crap with no integrity do I shout against.
There are generally two clients for this kind of deal, one is the big webmaster looking for "Filler Content" when he has it it's done. Then there is the newbie webmaster who thinks he can create a website based on this content. Well you can, but the question is whether you can sell it and withstand the charge backs, because as we well knowthe surfer moves around.
J$tyle$ is like no marketing man I have ever met, he's a discount merchant. Does it work, yes we have a discount store
www.bargainbasementcontent.com do I need someone else to promote it? Not at those prices, I do not even include the banner in my post, no need to.
<a href="http://www.bargainbasementcontent.com" target="_self"><img src="http://www.banapro.com/banners/our_banners/bbcs_ban.gif" width="468" height="60" alt="BBCS" border="0"></a>
Is J$tyles$ a salesman, probably. He sold himself to the bosses at the content companies he represents to allow him take their content ,discount it 80 to 95% and then take out his cut. Is he a salesman of the content, not at those prices.
Sorry for being long winded but I needed to explain my reasoning.