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Beeing the first in the market is the winning card. Always.
It gives you amazing advantages on the future competition: accordingly the kind of business it gives you the chance to choose the best position or niche in that specific market, it gives you the time to develop the know-how required giving you the time advantage on competitors who enter in the future, it gives you the chance to rise entry barriers against competitors, it gives you the chanche to focus on resources and to develop patents that ensure you other advantages.
If the problem is the lack of money (investment capital) you have the options to borrow it from banks and from all other financial institution (too many to list them here) otherwise you can seek for a venture capitalist to invest in your project but who will ask for a % of corporate management.
You can do it in two different times: at the start-up or when you will see your capital is no longer enough and depending on time it will influence all the conditions you could get the capital.
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