Quote:
Originally Posted by Robbie
Just listening to the tributes from people at Apple for Steve Jobs on CNN.
Someone just said that Jobs was one of the only top businessmen who NEVER tested or did focus groups. He went with this gut feeling and created what HE liked.
He is probably the greatest businessman and marketer of all times. And he was one of the ones who went with gut instinct and an ability to entertain and promote as opposed to crunching numbers...he followed his instincts and heart.
Which is an example of that style of marketing. No, it is THE example I would think.
|
He took a product we bought once a couple of years and turned it into a product we bought repeatedly as soon as the new version came out.
This was what offline porn was about.
People went to buy the next version of an Ed Powers, Buttman, Private, Wicked, or magazines, series. Looking to see what they were getting up to this month. Wanting another months supply based on last months supply. We killed that.
Steve Jobs took a one off buy product and by improving it every time, with a few more extra gadgets and nice design, then big launches he created this need to get the latest version. Never gave the product away, never gave free updates and never intentionally went a step backwards with the product to pay for the marketing. He largely let the product market itself. he did some pushing, but ultimately people bought the next one based on the last one.
In online porn porn people don't buy the next one, this is based on what the last one was like. And the fact the free one is better. Because that's where we spend our money and concentrate our efforts.