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Old 10-03-2011, 03:49 AM  
Paul Markham
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Join Date: Jun 2001
Location: On the sofa, watching TV or doing my jigsaws.
Posts: 52,943
Quote:
Originally Posted by Robbie View Post
And you could change that to every business since the beginning of time.

The folks who get in on the ground level and are able to be successful in the beginning are always the trailblazers and "big boys".

A business motto I've lived by for many years has always been: "There is NO right time if you're not IN the right place"
You never got my point. These guys weren't some sort of great businessmen they were just in the right place at the right time. Most of them if they had started 5 years later would of sunk trying to keep afloat.

Quote:
Yes, it's been a huge mistake to give away porn for free when it would sell like hotcakes because everybody wants it.

No, it doesn't take a marketing genius to sell porn (as long as it's not being given away for free). But quite frankly...it doesn't take a "genius" to sell most anything in life. But yes, porn was real easy...until the last 3 years when people gave it ALL away and started selling cams and dating and anything else BUT porn.
you're dead right. It doesn't take a marketing genius to sell something once. Your band could easily get a one night stand at a club. Once you had that the second night repeat booking was dependent on the bands performnce, getting a residency was the ultimate for many. Going on to become the next Rolling Stones was dependent on one thing. The quality of the band.

Porn is the same, a one off sale is easy, if you don't make it hard by giving it away, retaining that one month membership relies on the quality inside the site. Over market the product and the customers expectations are higher.

In an industry that keeps using the "Bottled water" analogy without seeing their stupidity. Well you have to wonder how good these guys are at marketing. Can anyone else see the failure of this analogy when applied to porn?

Quote:
And some people have found ways to work hard and come up with ideas and still make good money (I did). But it's nowhere near the money that COULD be made if the last 3 years hadn't happened.
But it did happen and that's that.
Your initial boost was in people thinking the way to sell porn was to give it away. And pay you a lot of money to do so.

Quote:
Can it change back?
Yes.
But it will only change back when it is forced legally to do so (as in no more pornography allowed outside of a members area...not even samples of nudity) Can that happen? I suppose it possible, but not very probable.
So the business is waiting on the highly improbable.

Quote:
So you talk about the future...
Well, here is my future: I plan on surviving in the porn business. I thoroughly enjoy what I'm doing. And even now I still make many times more money than most any other occupation I can think of.

There ARE people like me in this business who have the ability to ride this thing out and keep making very nice money. And every day that I survive is another day that my branding becomes another bit stronger and I find more ways to make money in porn.
Yes we did the same, 3 years after the 2 devastating blows we got, that made us close the business, then the demise of the magazine business we are still "riding it out" and doing little work. Been a great 34 years and might make it 35, never will make it 36. And I'm an idiot.


Quote:
Let others sell whatever they please and talk about "business" and "marketing". And you can continue to make these absurd posts telling everyone what we already know.
Well there are lots who question what we all know. did you see the posts of those saying no one knows there's a drop in online porn?

I'm giving people something to think about, is there another way out of the mess we created. Is there a way to turn around the sales decline, is there a way to keep members longer?

Well yes there is and the answer lies inside the members area with it's content and not traffic.

I don't find pointless excuses for people not converting better, don't come up with replies like "no one converts 100%" or "80% might be kids without a card". We all know the problem and knew it from the early days when a gallery on the Hun could cost more than the members it acquired. People look at the gallery, see the content and say no. They don't even bother going to the site.

The solution never was throw up more galleries. The solution was right in front of them. find the sites like FTV, Alsscan, etc and duplicate. Not just get some cheap shooter to churn out cheap sets in an attempt to duplicate the site. Get a good shooter to shoot something better.

Then watch earnings sky rocket. Today it may be to late with recorded porn, may be live won't solve it. However an industry which thinks it can duplicate the performance of a great site, with a crap site is dreaming.

I like every other content provider knows why it was. While you were earning millions, putting up galleries, they wanted to pay us peanuts to create the product. Then scratched their heads at why they weren't doing so well. So threw up more free content to get more sales.

you and I can sit back and relax about the future, a few big sponsors can turn their sites into Tubes. For the rest of the trolls. They had best be getting their CVs up to date. Good luck to them getting past the first interview when asked exactly what did you do online?

I got GFY Troll of the year award.
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