Quote:
Originally Posted by Rochard
I have no idea who you are, but you might have just pegged it right on the nose.
I honestly believe that a lot of people had zero business sense. They put up a few paysites with purchased content and made bank. Why? Because it was new. Ten years later anyone can open up a paysite and the customers are no longer interested.
I think only one company in our industry has marketing correctly - Girls Gone Wild. You walk into any party on a college campus and ask them who Naughty America is and they'll have no clue. But everyone knows Girls Gone Wild.
What we need to do is concentrate on becoming more mainstream....
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Agreed. Anyone who had been in business and went to an online show could see clearly that the gurus of online porn were just lucky to be in the right place at the right time.
The number of fucked up business decisions these guys made is astounding.
They bought cheap disc that were sold in 1,000s from Z master. Then found out it was saturated. And the solution was buy from people who couldn't sell a set 10 times in a mainstream niche.
They had shows and kept out the real customers. Because the thought they were idiots. Anyone who went to an offline porn show could see the money to be made, information to gather and benefits of letting in people interested to meet porn stars. Would have for online. Much better to keep them out.
They thought porn was hard to sell.
Thought the the more porn they gave away = More sales, without realising it would kill sales eventually.
They thought paying affiliates a lot of money, to build a barrier between them and the customer was a great idea.
Didn't have the business sense to keep marketing in house and under their control.
Don't have the sense to look at the real reasons for falling sales. Blame it on other factors.
Don't have any idea how to grow in a tough market. Except increase the problem.
When a guru says something I've said for a long time. He's said the wisest thing ever. Me I'm clueless. Still saying the same thing.
We now hold industry shows, in the basement bar of a hotel. With people buying traffic to support those taking the traffic.