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MisterPeabody has a grip on the situation. Online marketing is simply that, online marketing. You either know how to market successfully or you don't. It really doesn't matter what the product is.
It could be shovels, snowshoes, batteries, porn, linens, whatever.
If you know how to,
1) create (pre-sell) a sense of desire
2) create a sense of urgency
3) provide an immediate solution
Then sales WILL happen.
I've only met a few adult marketers.
By-and-large most are simply "order takers".
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