Quote:
Originally Posted by MisterPeabody
It has zero to do with better content, or more interactivity, or this or that. ZERO.
It comes down to one thing and one thing only - and this is coming from someone with 28 paysites and counting - and it's the #1 thing most adult industry peoplefail to grasp because they have their collective heads up their collective asses. LOL Living in a porn bubble will do that to ya.
Here it is:
MARKETING.
People in the porn business have to become better bullshitters. That's it. End of story. The better you are slinging the bullshit the more sales you will get. Period.
Evian vs. free tap water is the ONLY - and I mean ONLY - example anyone with a brain needs to find success.
But this is a long discussion so I will just give you all another clue, one to think about, another example of the way to do things and it comes from mainstream:
Ever hear those 30 second radio ads? You know, a used car ad spot or a weekend sale ad It's 25 seconds of the "deal" then 5 seconds of unintelliglble speed talking (the "legal disclaimer") that basically negates the previous 25 seconds. But people tune out at that point since they can't really understand the words anyway so they.....buy buy buy! Even though they are NOT getting the deal they just heard advertised. Go figure.
Ah well, believe me or not, think I'm full of shit or not, I care not. I'm doing fine and will continue to grow while the others who are stuck in pornland circa 2003 will see their businesses decline and wonder why all the way to the poor house.
To sum up: do a better job of SELLING. Stop creating porn sites that look like every other fucking porn site on the Web. There's a good place to start.
Interesting thread tho.  |
Sorry I stopped at the word marketing.
If we were any good at it sales would be increasing. They're not so it means we're shit at marketing.
Can we even market without giving the product away in ever increasing amounts?
Quote:
Originally Posted by jigga
The adult industry bullshitted with the best of them in the last 15 years. If you look at who's prospering these days, it's rarely the bullshitters with the cookie-cutter sites.
I think the better approach is to treat the customer with respect. Offer a high quality product and do it without ripping off the customer. In every industry there's consolidation but there's always room for boutique shops to survive even in the age of big box stores. You just have to do it right if you want something other than a quick short term hit and bullshitting isn't it.
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Well if you've no other straws to clutch then this word "marketing" is the only one left.
When someone hits a site today all the marketing doesn't mean jack shit if the content isn't up to it. Of course these marketing experts were lucky to convert 1-200. So the power of their words mean 199 thought the site wasn't worth it. Someone was boasting he only loses 799, so not a great marketing man. If 799 weren't convinced by his marketing.
When the surfer turns into a member, marketing means jack shit. If the site isn't worth a second month, any promise made by marketing people is seen as a lie. Then the join was worth a few dollars.
