The big money in mainstream comes from convincing people you know where the big money in mainstream is and then selling a product that shares that secret to all the sheep looking for the big money in mainstream 
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“Ours is a world of nuclear giants and ethical infants. We know more about war than we know about peace, more about killing than we know about living. If we continue to develop our technology without wisdom or prudence, our servant may prove to be our executioner.” ― Omar Bradley (1948)
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