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The most luck I have had in recent times is sort of bridging that gap between adult and mainstream with the NSFW sort of traffic. Both selling the traffic and also adsensing the less extreme end of things. Also, products that appeal to both worlds. So, like with Fleshlight or adult dating programs, I know I have a more mainstream crowd but one which is likely to be interested in adult-ish things. So, I run pg or pg-13 promo materials and filter them back to those sponsors.
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