Quote:
Originally Posted by Paul Markham
Finding out why a customer bought after he's bought is good and a "silver", carry on doing it. Finding out what would turn potential customers into customers is "gold".
Yes people have liked their niche for a long time, so why people who haven't a clue about it, think they can shoot, publish or sell it to these people is beyond me. 
Well in truth they don't. They pepper the free sites with samples hoping some will looks and a few will buy.
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Before anyone tells me I'm regretful I missed the boat or didn't adapt when I should of. Maybe they're right. Maybe in 2002 I should of flown back to the UK, left Eva, our daughter and the business for her to run. And built on what I was doing at Astral Blue.
IMO doing a paysite with Czech girls then wouldn't of worked well. Can't speak English and IMO once a girl doesn't talk, she loses her personality.
But the people who missed the boat and didn't adapt most was those in online porn.
The Internet gave them opportunities offline porn never ever had. Delivered to someones home. Niches that would never sell well enough offline, would sell enough to make them profitable online. The ability to grow, develop and evolve the product almost instantly was awesome. Magazines are 3 months from editors desk to shop. Videos once there out it's done.
Paysite could react and create like noting offline could.
And in one aspect we did. We grew, developed and evolved giving away free porn to the best we could. In the belief that no matter how ratios got worse, more people would be coming online to buy.
Welcome to 2011. We have 1,000s consuming free for every 1 who buys anything. 
Argue about the figures, it might only be 500 consume free to 1 buying. That's 499 not buying nothing and a failure. |
Asking members that have already purchased from you is how you find out what a potential customer in the future would want. Doing market research on non-customers is a bit stupid, for all you know the person didn't like the white background.... or to them the site was slow, wife is home, or a 1000's other "non-porn" reasons why they don't buy.
You mean YOU have 1000's of visitors that don't buy YOUR porn.... and just like in 1998/9 - some sites had 1:1k and worse ratios - I know personally, I built one of them & I promoted them, and yes even back then, some sponsors totally bombed. And like today, 1:100 still happens, all over the place, into the 100's of sales, daily.
Nothing in the world converts everyone.... not even those looking to buy, in the store, product in hand, and they actually need it, still not everyone buys, and some people steal it too. Humm.....
Btw... your content in magazines, in a porn shop.. converted 1:1000's as well, it's not like every person walking in the door purchased from you... it's no different today, other than we have more people buying today, then again we more people selling too.
And not to knock, but clearly it wasn't as lucrative as you like to pretend... per sale, you probably make 2-4 times more today.