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And if a hoax, then I'd suggest this is the beginning of the end for the yes men.
What credibility they had was in their targeting - now if they are just hoaxing for hoaxing's sake, or to embarrass the bbc, they are going to be reduced to the status of what's his name, the acorn guy, the one on trial now.
It's easy to imagine it as a hoax tho, in retrospect.
However, it's going to add just another poison pill to the media problem that we already have - and increase the crazy.
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