GoFuckYourself.com - Adult Webmaster Forum - View Single Post - What age group do you think our content appeals to the best?

DoubleD · 09-27-2011, 09:30 AM

Have a few thoughts here...its very good to think about targeting key segments, anticipating what your specific users migth be looking for, using that when developing both the product and the campagin/marketing strategy...there are a couple of things that tend to skew key, converting demographics to that older age group...

1. People under a certain age tend not to pay for much of their entertainment content. It all started the first time someone dowloaded music for free, prior to tubes, etc. This age group is expanding all the time, but obviously tend to see it less in folks 35+

2. Availability of disposable income - one reason the gay niches did so well accross different age groups (aside from that segment of the market not being overly saturated)

Its true that certain niches might appeal more to older demographics, but any relationship there probably isn't related to the age, but more common niches that are popular among all users at the same rates - teen niche is an easy one...

So while I wouldn't ignore end users under a certain age, maybe think about how you can target them differently and act upon that data. For example, in dating sites like ours, we can identify these key demographics based on fairly standard info entered upon a free registration, run split tests on offer content, frequency, when displayed in life-cycle. Typically, how users respond has less to do with their age, more to do with how, when an offer is given.

Check mainstream for clues as well...typically, what payment models appeal to younger folks aside from the tried and true stuff we've been using for years...netflix type model prior to nerfing maybe? Do older, more "established" users prefer a more hands-off, classic membership, access to all?

09-27-2011, 09:30 AM
DoubleD Confirmed User Industry Role: Join Date: Dec 2003 Location: Canada Posts: 758	Have a few thoughts here...its very good to think about targeting key segments, anticipating what your specific users migth be looking for, using that when developing both the product and the campagin/marketing strategy...there are a couple of things that tend to skew key, converting demographics to that older age group... 1. People under a certain age tend not to pay for much of their entertainment content. It all started the first time someone dowloaded music for free, prior to tubes, etc. This age group is expanding all the time, but obviously tend to see it less in folks 35+ 2. Availability of disposable income - one reason the gay niches did so well accross different age groups (aside from that segment of the market not being overly saturated) Its true that certain niches might appeal more to older demographics, but any relationship there probably isn't related to the age, but more common niches that are popular among all users at the same rates - teen niche is an easy one... So while I wouldn't ignore end users under a certain age, maybe think about how you can target them differently and act upon that data. For example, in dating sites like ours, we can identify these key demographics based on fairly standard info entered upon a free registration, run split tests on offer content, frequency, when displayed in life-cycle. Typically, how users respond has less to do with their age, more to do with how, when an offer is given. Check mainstream for clues as well...typically, what payment models appeal to younger folks aside from the tried and true stuff we've been using for years...netflix type model prior to nerfing maybe? Do older, more "established" users prefer a more hands-off, classic membership, access to all? __________________ BeSocial.com The New and Exciting Casual Dating Social Network icq: 165049736