Quote:
Originally Posted by Caligari
As an affiliate many times i have seen a program and thought "that looks great, i think it will sell." the content is great, the promos are great and the affiliate tools are great.
then i do some promos and zilch. falls flat. i get great SE rank for keywords and still nothing, or too little to matter.
Of course my marketing skills pale in comparison to others on GFY, and i'm sure alot of webmasters simply know how to take anyting and sell the shit out of it. That is an art form in itself IMO.
And I think sometimes you sell the affiliates short in that respect, because often it is they who make or break a program, not the content or advert tools.
Really, as affiliates sometimes we have to put up with some amazing shit.
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Yes it works with a one off sale. I was a front line salesman in the 80s, selling installations of office furniture. I knew if I used the right sales technique, looked for the right "Hot Buttons" I could sell mostly anything. It was a one off sale as office furniture isn't bought over and over again. It's doesn't perish and not consumable.
This does apply to porn.
For a month. Then the customer cancels, or even charges back. So the slick selling techniques achieved a $30 sign up and that's it. The members cancel early, don;t come back and far warier the next time.
We all know the power of retaining a member. All the marketing, sales techniques or great tours, doesn't mean shit when the guy open the site or puts the DVD into "Play".
Then it's the skill of people like Marc and Max that count.
Do the best affiliates send traffic to sites that don't retain, make members wary of signing up again and hard to upsell from inside the site?