Quote:
Originally Posted by Caligari
Yes the marketing is often incredible, case in point the "Inglorious Bitches" website which is very slick and appealing, although I would be tempted to put more flesh in the trailer while maintaining a PG rating.
In many of the recent parodies from Hustler, Devils Film and New Sensations they hit the mark first on the parody, secondly in their press tools, box etc and lastly with some great ad materials for affiliates.
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The marketing model behind this way of thinking is something that's used in most major businesses when selling a repeat buy product. If you have a good product, it doesn't work if you have a medium to poor product.
Spend a lot of money on a single promotion, like giving away a bottle of beer at an event. Or even in front of a supermarket. do it once, not every single day.
Customer tries the product, likes it and keeps buying it, often switching from their current brand to the new better one.
Doing things like this in online porn has obvious advantages.
It cuts out all the little men who can't compete at this level. It was amazing when Manwin had their competition for a new shooter, how many were able to supply a similar product. These are people that are available for others sponsors to use. Think about that before you reply.
The number of people who can produce that level of porn are few and far between. Finding someone who can point a camera at a girl who does her thing in front of the camera is easy, finding a shooter/director who can get the girl to do what he needs is a lot harder. Takes hours to learn how to handle a camera, takes years to learn how to handle the models. Each camera is fairly much the same, each model is different and on different days different. Giving someone without the skills all the art tools and money required, doesn't mean he will come up with a masterpiece or anything better than he could do on a lot less money and a cheap paint and brush.
It gets real notice. not the kind of notice that a big party at a show or banner or $100 sign up promo does. It gets people saying to themselves. "Need to take a look at these guys." Once hooked many many stay. This means customers and affiliates if online did it. No matter how much a sponsor spends marketing to affiliates a pretty low brow product, the ultimate decision on whether that marketing worked lies with the real decision makers in retail. The customers.
If after trying it they don't like it. They leave early, all the "branding" is meaningless, because people are more impressed in the actual product than the flowery words and designs associated with them. People don't buy a second time if the first time didn't live up to the hype.
This is real marketing. It's about creating traffic, converting it and retaining it. It's used by all industries in one way or another to get
their message across.
Not about standing in a street full of people looking for the same thing and holding a sign with a shop's name on it, directing them to a shop that has little to offer and after the handful do sign up, they move on fast.