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Originally Posted by L-Pink
And pay off investors with free downloads 
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do you even understand the concept of crowd funding moron
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What can be offered as a reward?
Rewards are typically items produced by the project itself ? a copy of the CD, a print from the show, a limited edition of the comic. Most projects also offer creative experiences: a visit to the set, naming a character after a backer, a personal phone call. Anything that brings backers into the creative process is a great approach.
There are some limitations on what can be offered as a reward. Investment and loan solicitations are forbidden, as are lotteries, raffles, sweepstakes, and coupons/discounts on future goods. See below for more.
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people fund project that they want to see exist, in the case of music it the song or artist they want to hear
the product is the goal not any money back.
kickstarter replace the advance that a musician gets for making the mp3, they don't have to give the "record company" 90% of the profits for it.
and just using the techniques that pirates use to monetize content, you can make more than enough money to cover the 10% (less because production costs are deducted from that 10% BTW) royalty payments.