I've been seeing and reading a lot of articles on this recently. Apparently, they lost far more customers then they had anticipated. At first, when making this announcement, they seemed almost cocky, saying they expect some customer losses but oh well. I think that attitude is what cost them more customers than they expected. Not to mention their streaming selection is shrinking instead of growing thanks to the Starz deal falling through.
Now their stock prices dropped and all of a sudden they care about their customers again. Blockbuster, who let their company fall into ruins may now have the perfect opportunity to start their climb back to the top.
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