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I have a theory about social media Marketing , especially where Facebook is concerned. Offers gain much more credibility when people tell their friends, people can share their experiences more easily.
Think of someone clicking an AdWords ad, visiting a site , redeeming a coupon.
Then compare that to someone clicking a Facebook ad, visiting a site, redeeming a coupon and then telling their friends in the same eco system as they originally found the ad.
Like them or hate them, Facebook is becoming a much more attractive advertising platform for some products because it is a closed eco system.
That said, there are still many campaigns we would only advise our customers to run on AdWords for various reasons, but the results of this particular campaign stood out for the remarkable return received from a smaller advertising investment on Facebook.
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