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AdultKing · 09-18-2011, 09:49 PM

Interesting results from a large test we recently did promoting a Hardware Store chain through Google AdWords and Facebook Ads.

A total of $45,000 was spent by the customer on the campaign. We split tested many aspects of the campaign , 75% of the expenditure was AdWords, 25% Facebook Ads.

Our results audited by accountants for the firm and analyzed by our advertising team found that the 25% of the budget spent on Facebook ads was 12% more effective in conversions and leads than the 75% spent with AdWords.

As a result, we are completely going back to the drawing board when it comes to recommending Google AdWords to our customers, it seems that for less money Facebook Ads provided better value by a wide margin.

It seems as a vehicle for getting your message to people who will actually take notice that Facebook are doing something right.

09-18-2011, 09:49 PM
AdultKing Raise Your Weapon Industry Role: Join Date: Jun 2003 Location: Outback Australia Posts: 15,601	Facebook vs Google AdWords Test Interesting results from a large test we recently did promoting a Hardware Store chain through Google AdWords and Facebook Ads. A total of $45,000 was spent by the customer on the campaign. We split tested many aspects of the campaign , 75% of the expenditure was AdWords, 25% Facebook Ads. Our results audited by accountants for the firm and analyzed by our advertising team found that the 25% of the budget spent on Facebook ads was 12% more effective in conversions and leads than the 75% spent with AdWords. As a result, we are completely going back to the drawing board when it comes to recommending Google AdWords to our customers, it seems that for less money Facebook Ads provided better value by a wide margin. It seems as a vehicle for getting your message to people who will actually take notice that Facebook are doing something right.