It's possible, however Youtube does seem to be favored.
The trick here is to be somewhat more relevant than the YouTube results, there are a few ways to do this but social bookmarking and social network marketing is the best way to do it.
I've got a guide on this type of issue in the works, if you go
here and sign up to the email list you'll get notified when it's available.
The basic idea is to build authority, this is a whole subject in itself.