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You're not selling to the customer directly (unless you have your own merchant account). Surfers become customers of i.e.CCBill and you do business with CCBill not with the single surfer. So it is of no concern form where the customer is, because he has no dealings with you
I'd rather not suggest things like "let processors reveal surfers country and let the webmasters pay % accordingly to where they are from..." because it does absolutely not apply to the typical third party processing and/or sponsor sales situation, and suggesting stupid shit ain't good, it might come true if repeated often enough
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