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I wouldn't give up a good business - especially if you've built webmaster loyalty - for the idea of building another one and assuming it will be easy and it will do just as well. That can be more difficult than people think.
12 months is a short period of time. In the meantime you could have been building the original business and growing those profits.
Of course, proper evaluation really depends on many factors so I guess we'll see all kinds of answers.
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