Quote:
Originally Posted by scuba steve
i read its hard to justify network ad rates on cable tv, regardless of the ratings of the show or critics. not sure why, but when you have a show with network costs, they can't charge network rates on the ads
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Because, hard as it is to believe, much of the nation does not have cable/satellite. Those who do, do not necessarily have universal access to all channels. Once they do, there are far more choices to make, and the masses tend to stick with what they watch traditionally (broadcast networks), unless they're lured to a compelling niche - and much of cable is aimed at niche markets. The big broadcast networks are more able to keep a firm hold on their markets through local branding. So, dull, bland, lowest-common-denomitaor broadcast programs get renewed every year, while clever cable shows that speak to a narrow audience struggle with their budgets.