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Originally Posted by plsureking
ah i stand corrected. since it was in quotes and was written as a letter it looked like it was cut and pasted from an email. you introduced it by saying:
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OK mis interpretation.
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back to the point: cleaning up the photos and homepage layout sounds good but your edit of her intro copy cuts out all of this selling speech - "Read below to learn how and why and about all the benefits of VIP Membership. You'll get instant, unlimited access to all of my content (100's of hardcore vids and pics) and you can try it all out today - no risk and no obligation" - and replaces it with a vague sentence about "changing your game".
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You need to get them inside the tour on the first page, the less said the better there. This is better said inside the tour. Cutting it down to a short phrase is best. All opening sales phrases shoul include
Who I am.
Why I'm here
What's in it for you.
I'm leluv, 30 years old and love sex, I'm here to change your experiences online. Or similar.
I'm leluv, 30 years old and love sex, I'm here to online virtual girlfriend. Or similar.
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she didnt say she would change the visitor's game, she is changing the online porn game. and she does this quite well. her marketing angle is that she is a virtual girlfriend. she even gives members her private cell number and lets them text her anytime. your changes pull her away from this marketing goal and try to brand her site as a generic solo site.
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Do that inside the tour by showing them how. Doing it on the first page is losing people. It's selling to early, the pop up email box I got when I first visited is closing to early. Even though most of the traffic has come from her personal canvassing, it's still asking the surfer to respond to early.
Get the surfers into the site, by showing them the different benefits of being a member. And keep it personal. Making verbal claims to an audience with a jaded palette, will raise suspicions. Most porn customers have had many negative experiences and will be apprehensive to claims, too early.
Prove it, then claim it. Hard to do on a tour, but can be achieved.
http://www.lelulove.com/?mb=VmlkZW9zfHw=
How long is the video Which number of how many in the series?
Wording it like this might get people thinking.
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Deep Rabbit Dildo
9 - 10 - 2011
25 mins long
Video 1 of 310
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So the viewers now know Lelulove has 310 videos on the site, adding all the time and what the total length of them is. No typed or PS claims, just auto listings.
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this is why i said you should stay away from marketing and stick solely to content. unless you understand her marketing plan, which you did not in this case, you cannot help shape it or execute it. she has spent 2 years getting to this point and she now knows that this marketing plan sells the best. you want to misdirect her after spending a few minutes on her site?
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I've been marketing for decades. From a market stall in Petticoat lane, to marketing to top Global Banks. It's part of a sales technique. If you over play your hand too early you turn people off. It just raises an eyebrow. Let the product do the talking.
Don't judge my least important level of business as the level of my abilities. Read the comments and think why they could work.
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i have no comment about your content comments, as its not my area. i will say she has thousands of hours of video on the site and also broadcasts a webcam 24 hours a day. i think trying to make that much film perfect would be a waste of time, although you may know ways she can improve without much effort.
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Her body positions and camera positioning on the intro video can be improved. This is packaging of the product which is an essential part of marketing.
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i can send your letter to her if you'd like, since you made the effort to write it. i will just cut out the first paragraph. you will have to give me a reply-to address also so i dont have to be in the middle of it...
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Tell her to reply to Paulmarkhamcontent at the email I registered on her email list.