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if you listen to many who have made it, many went bust but learnt from that to re0build.
if you take richard branson (in his book) he says he messed up many times. in fact his record buz (virgin) started by him 'breaking the law'.
but even today he messes up.
its only a few years ago he started selling makup, and that floped.
and he thought he would be as big as coke with his cola (that tated the same as all the other cheap colo brands).
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