Originally Posted by wehateporn

This is it

Anyone who has regular visitors will notice this. For example, if I change my side adverts, I notice a huge increase in clicking for a few days, then it gradually goes down each day, until I renew them again. The first time you add a new sponsor, especially if it's one that your rivals don't promote, lots of the surfers will be seeing it for the first time so are more likely to sign up.