Hi Maz
Hope you get from this what you want, you have some good sets on your site. But the prices could have been a bit high. we sell loads of boy girl at $40 to $50 but the sales absolutely crashed when we pushed them higher.
I think it's one of balance, too low and the extra sales don't cover the loss, especially if some one else is taking a cut. Too high and you lose sales, because as much as they want semi exclusivity they want it at $20 a set
Keep up the good work and the standards. I hope this marketing strategy does want you want it to.