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1 is the best of the 2, but both are not that good.
The content is the most important in the site, it needs to stand out. Too much fancy elements draw away from the content. That's why especially tour 2 is not good.
Designs may look nice, but that doesn't mean they convert. Sometimes (many times) the tour that looks simpler and basic can convert a lot better than some fancy hipster design.
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