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Who threatens a C&D?
This is like you hitting me and I say "If you hit me one more time I'm going to tell you to stop!"
The one thing I would be careful of is if you've got an actual limo company behind this website, they could file a lawsuit seeking all of your monetary gains from clients that found you through the website. They wouldn't necessarily get it, but you would still be put through the legal fees wringer.
You said that the term is generic in the industry. Is that because this company made the term popular? If so, your argument isn't as strong. Like how you cut your arm and say that you've got to put on a bandaid even though your bandage may not have been actually made by Band-Aid..... or you are going to drink koolaid that wasn't made by Kool-Aid.
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