Quote:
Originally Posted by d-null
why is so much money needed? is the system so fucked up that a candidate can't go all the way based on policies, integrity and reputation?
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Basically, yes, the system is that fucked up. In the end the one that wins is often the one that comes up with the better narrative and is able to package and sell it to the people. Obama had a brilliant narrative in 2008 with "Yes we can" and "Change we can believe in." He put it together in a brilliantly run campaign then spent about $800 million and flooded the nation with his message and it worked.
If you want to have a serious chance of winning you need an organization that has people on the ground nationwide out there knocking on doors and making calls and sending out emails and mailers to get the word out and you need to buy commercial and ad space all over so that people will become familiar with you and buy into what you are doing. Obama was even buying ad space in video games and he will have close to 1 billion to spend next year so whoever is going to face him better be able to raise a hell of a lot of money.