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ICM doesn't need to sponsor an event to get exposure it's being given to them for free. Having the Stuart Lawley vs Tom Hymes debate gives them a big platform for zero cost, then every trade publication will report on it giving them more press.
I suppose it goes back to the old adage, any press is good press and this is .xxx's way of getting as much exposure as they can.
They are here to stay and the only way to boycott them is to not buy a .xxx domain, how many of you will actually refrain from rushing to land some 2 or 3 letter .xxx's?
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