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I agree - in theory with using Illustrator ... but the problem I found with this, is that most "professional" print shops don't even know what to do with a .ai file ... sad but true
I found the best way to make everybody happy, was to do the artwork in Photoshop at 600 dpi .... yes it makes for a large file weight, but at 600 dpi full-page (8 x 10) you can still enlarge it to banner/poster size without enough degradation to be a concern.
And if you are going to have a print shop print your fliers/cards/etc., converting them to a .PDF file will save you the most aggravation in the end.
If you are doing a set size graphic such as a business card or a flier, or even a T-Shirt transfer ... then 300 dpi is more than enough ...
But for a logo, if there is even a 2% chance that one day you may want a banner sized graphic, be safe and render it in 600 dpi.
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