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Some say 6 months income. Some say 1 year. I say 1 year if it is an established site for a couple years.
So if you made $1000 the last 12 months, it is worth $1000. If you made zip and you suck at marketing I would say it is worth at least $500.
Those kind of numbers should sell from Google to a porn site. Break even the first year and profit the second year for the buyer is fair.
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