also, i'd suggest studying up on how companies about to go public handle their *roadshow*
you can glean a lot of good practices from seeing how the pros do it. i did 1 roadshow, played a backseat as i was director of one of the key points, so i just had to give my presentation,but i learned a lot watching the main guys play it up and create interest and excitement.
http://www.inc.com/articles/2002/05/24190.html