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I think they will kill each other. The cost for some of the larger ones runs well into the 6 figures each month and that's with very, very low per unit delivery cost. Most, if not all use a CDN as they have to for their levels of traffic however, the cost of CDN has hit it's bottom at the large wholesale level and is more than likely going to adjust back up slightly.
When you had a few tubes out there, it was easy but now everyone is in the game and many are stealing content from each other.
Between law suits, competition and infrastructure cost, I don't foresee the same model we've been seeing as sustainable. What I do see as successful are the Tube/MGP morphs that are being created to drive traffic back to specific programs meaning that yes, Tubes as we know them, will see incremental declines in traffic per site while overall the market could see some significant attrition of sites but not from user popularity.
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