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read, learn, think, analyze, improve, try, fail, analyze, try again, improve, think,....
Look at other sites, try and figure out what they are doing... think about how you would or could improve things.... take into account what you yourself can do...
Don't copy, don't ask others what to do.
Learn from what others are doing and the mistakes they make, but come up with your own product/service/approach.
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