...not really so sure why the 'players' think they deserve more money in the first place anyway... it's not like they figured out how to run a biz enterprise, making it convert sales etc... they basically play with their dicks all day and think they deserve more money...
truth of the mater is without the NFL most of the 'players' would be selling crack, working as bouncers or some other low level routine...while the owners would just find another way to make buku bucks
think about it: so what are your job skills? I can run around and catch shit
