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Exclusive should mean a 1:1 relationship but our industry takes content with limited licensing and call that exclusive since its not mass marketed....
When shopping exclusive, just ask if your the only ones with this content", they may shoot the model again in different wardrobe, and thats fine....
Don't be afraid to ask direct questions.
a) Has this content been sold before or distributed before.
b) How long does my exclusivity last.
Some sell exclusive for set amount of time, and then mass market, so all you did was buy the jump on the content.
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