Originally Posted by justinsain

Your post made me think about the way my local adult store used to conduct their business.

It was a very large store that sold everything adult related. They had a huge magazine section with something for everyone. They had a room in the back where employees shrink wrapped every single magazine before it was put out on the shelf. There was no browsing through magazines. You bought the magazine because of the cover and or the reputation of that magazine. Shoppers were carefully monitored and anyone tearing open a shrink wrap was ejected from the store.They did huge business, had two cashiers and there was always a line to pay for your items.

On the flip side there is a Books a Million in the mall that also has a huge mainstream magazine section. They however do not shrink wrap their magazines so people are able to pick them up and look through them. They even take it a step further and provide chairs and sofas so people can sit down and be comfortable while they read the magazines. You go there on a Saturday afternoon and there will be upwards of 20 people looking through magazines. You could sit there and read all you want of your favorite magazines without spending a dime. There is no line at the register and hardly anyone actually buys the magazine. No reason to since they got to view it for free.

Two different ways of selling magazines and it appears that by protecting their merchandise the adult book store sold far more magazines than the Mall book store that let their customers use the magazines for free.