Quote:
Originally Posted by kane
It isn't the affiliate that killed online porn it is the site owner giving away too much of their content to the affiliate. I remember back when I started most companies only offered a very small amount of affiliate content and if you used it too much link sites and TGPs wouldn't list you. So surfers saw the same stuff everywhere and got the hint: they were going to have to pay to see more. Then companies started offering zip downloads of their content and FHG's with a ton of their content on it. Suddenly there was more of their stuff out there for free.
It used to be that affiliates had to buy most of their own content and pay for their own hosting etc. These days that is just not the case. Now companies give away a ton of affiliate content, free hosting, FHG's galore etc. It is just too much.
Affiliates didn't kill the industry. Affiliates made a lot of people very rich. However, giving affiliates infinite free content certainly didn't help things.
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However it was the affiliate demanding more and more free porn that forced them to.
Both are to blame. But the way the whole thing was set up showed the thinking of the online porn community and still today it has changed little.
Robbie says the Internet brought porn to millions, not realising porn was already available to millions
who had to buy it. If they lived in a State or country where some porn was illegal, they bought what was legal or made a trip to where they could buy it. I remember the time when hardcore porn was illegal in the UK and people drove or took a train to Soho London and bought porn. Or brought it back when the visited Europe.
Ultimately they read magazines with pictures of girls in or bought 18 rated movies. They didn't NOT buy porn in any way.
The belief that traffic was hard to get was funny. Getting men to look at porn is dead easy, getting them to buy porn was pretty easy as well. Not all that looked, but a lot. Enough to make a huge profit.
Traffic and selling was easy if you had the product and buying it was the only option.
So they removed that option and free porn become an option. Why buy a membership to a porn site when A TGP site had tons of porn to get you off for free?
Suddenly the problem became not enough traffic. Which was illogical as online traffic was increasing by the day in countries we could sell to. The problem was, if 1% of surfers bought a membership. It soon became became 0.5%, then 0.25% and today probably less than 0.01% and going down.
The problem never was, never will be traffic. It's surfers rejection of what's being offered for sale.
The trouble is blaming traffic gives a picture of a solution that can be achieved. Blaming the actual product, delivers a much harder solution. One that few could fix. But that was the real problem.
1000s, looked at samples of our work for free and for what ever reason they said no to buying. Some couldn't, some wouldn't. Many could and would, but didn't see the value in buying.
Add cross sales, ripping cards and other things to the scenario and you have a recipe for disaster.