How you are re-inventing the wheel of taking pictures at webmaster event, uploading them to your site then spamming the boards with pictures and links to you site?
JFK has been doing this the longest which makes the other pretty much copy cats. Not that anything is wrong with borrowing a business model and improving on it, if you can do something better than someone else then good on you.
I realize you are a for profit company, but if the only advertiser you can find is an organization like ICM which is hated among most of the industry then you need to re-visit your entire business model.