Quote:
Originally posted by hybrid
Why is it that we usually see the top 5-10 slots of the hun filled with galleries pushing the same sponsors?
What is done to keep surfers interested, if they've turned a site down before, or were members once before, and want something new?
If it's true that overexposed sites sell badly as time goes by, how is it justifiable to keep them prominent on high-traffic sites?
|
From a paysite perspective, we change our tour, freshen it up on a regular basis for returning surfers with new models that we know appeal to a large audience. We add teaser pics that change regularly and people bookmark the page. I don't believe that the over-exposed idea comes into play at all as long as it's a quality site that updates regularly and adds new stuff to keep the potential member interested. I've seen many pay sites over the years that literally keep the same tour or just re-arrange the same old models inside a new tour - if a previous member comes back and sees the same old crap on a tour, what incentive do they have to sign up again? Our oldest site - been around for 4 years now - still converts as well as it did when we first launched it. Many of the top spots these days on TGPs are given to free hosted galleries because the owner can depend on those galleries being high quality and they don't have to go back again and again to check them to make sure they aren't being screwed. Also, if a company is buying a spot on a high traffic site, they're doing it for a reason, it's converting well for them, they're trying to create a real brand for themselves, they're also attracting potential webmasters who may promote them in the future. There are a ton of potential members who may visit that high traffic site and may not decide to click the purchased link the first time, or the hundreth time..but they might the 101st time. It's exposure...that's what advertising is all about.
-joe